Blog

In today’s digital world, having a web and mobile presence is no longer optional for businesses. Customers expect to access products, services and information anytime, anywhere and on any device. Businesses that fail to meet these expectations risk losing customers, revenue and competitive advantage.

However, having a web and mobile presence is not enough. Businesses need to have a web and mobile presence that is customized to their unique needs, goals and challenges. Custom web and mobile apps are applications that are tailor-made for a specific business, industry or use case. Custom web and mobile apps can offer many benefits for businesses, such as:

  • Enhancing customer experience and satisfaction
  • Improving operational efficiency and productivity
  • Increasing sales and revenue
  • Reducing costs and risks
  • Innovating and differentiating from competitors

In this blog post, we will explore how custom web and mobile apps can drive business growth in 2022 and beyond. We will also share some statistics and examples that demonstrate the value and impact of custom web and mobile apps.

How Custom Web and Mobile Apps Enhance Customer Experience and Satisfaction?

Customer experience and satisfaction are key factors that influence customer loyalty, retention and advocacy. Customers want to have a seamless, convenient and personalised experience when interacting with a business, whether it is online or offline. Custom web and mobile apps can help businesses deliver such an experience by:

Web and Mobile Apps
  • Providing consistent and responsive design across devices: Custom web and mobile apps can ensure that the design, layout and functionality of the app are consistent and responsive across different devices, such as desktops, laptops, tablets and smartphones. This can help customers access the app easily and comfortably on their preferred device, without compromising on quality or performance.
  • Offering features and functionalities that meet customer needs: Custom web and mobile apps can offer features and functionalities that are relevant, useful and valuable for customers. For example, a custom app can offer location-based services, push notifications, chatbots, loyalty programs, payment options, etc. that enhance customer convenience, engagement and satisfaction.
  • Personalizing content and recommendations based on customer preferences: Custom web and mobile apps can personalize content and recommendations based on customer preferences, behavior and history. For example, a custom app can show personalized offers, discounts, suggestions, etc. that match customer interests, needs and goals. This can help customers find what they are looking for faster and easier, as well as increase customer satisfaction and loyalty.
Web and Mobile Apps

Some statistics that show the importance of customer experience and satisfaction for web and mobile apps are:

  • 88% of consumers are less likely to return to a website after a bad experience (Econsultancy)
  • 53% of mobile users abandon sites that take longer than three seconds to load (Google)
  • 79% of smartphone users are more likely to buy from companies whose mobile sites or apps remember them or their past behavior (Google)
  • 59% of shoppers think being able to shop on mobile is important when deciding where to buy (Google)

Some examples of custom web and mobile apps that enhance customer experience and satisfaction are:

  • Starbucks: Starbucks is a global coffee company that offers a custom app for its customers. The app allows customers to order ahead, pay with their phone, earn rewards, send gift cards, etc. The app also personalizes content and recommendations based on customer preferences and behavior. The app has over 30 million active users and drives over 20% of Starbucks’ transactions in the US (Starbucks).
  • Netflix: Netflix is a global streaming service that offers a custom app for its subscribers. The app allows subscribers to watch movies, TV shows, documentaries, etc. on their devices. The app also personalizes content and recommendations based on subscriber preferences, behavior and history. The app has over 200 million subscribers worldwide and accounts for over 15% of global internet traffic (Netflix).
  • Airbnb: Airbnb is a global online marketplace that connects travelers with hosts who offer accommodation, experiences, etc. Airbnb offers a custom app for its users. The app allows users to search, book, pay, review, etc. for their travel needs. The app also personalizes content and recommendations based on user preferences, behavior and location. The app has over 150 million users worldwide and generates over $4 billion in revenue annually (Airbnb).
CUSTOMER SATISFACTION

Beyond enhancing customer experience, custom web and mobile apps can significantly improve operational efficiency and productivity within a business. By streamlining processes, automating repetitive tasks, and providing real-time access to critical information, custom apps can revolutionize the way a company operates. Here are some ways in which they do so:

  1. Process Automation: Custom web and mobile apps can automate various business processes, reducing the need for manual intervention and minimizing human errors. This automation can save time and resources while improving accuracy and consistency in operations.
  2. Centralized Data Management: Custom apps can integrate and centralize data from various sources, providing employees with a unified view of essential information. This eliminates the need to switch between multiple systems, leading to better decision-making and faster response times.
  3. Collaboration and Communication: Mobile apps with collaboration features can facilitate seamless communication and teamwork among employees, irrespective of their physical location. Real-time messaging, file sharing, and task assignment functionalities can enhance productivity and project management.
  4. Inventory Management: For businesses dealing with inventory, custom mobile apps can optimize inventory management processes. They can provide real-time inventory tracking, automatic reorder alerts, and efficient stock management, reducing carrying costs and preventing stockouts.
  5. Employee Performance Tracking: Custom apps can help track employee performance and productivity through intuitive dashboards and analytics. This data-driven approach allows businesses to identify strengths and weaknesses, improve training programs, and reward high-performing employees.
  6. Resource Allocation and Scheduling: For businesses handling resources like personnel, equipment, or vehicles, custom apps can optimize resource allocation and scheduling. This can lead to more efficient operations, reduced downtime, and increased utilization rates.

How Custom Web and Mobile Apps Increase Sales and Revenue?

Custom web and mobile apps can be powerful tools for driving sales and revenue growth. They enable businesses to engage customers more effectively, provide targeted marketing and promotional efforts, and facilitate seamless transactions. Here’s how custom apps contribute to increasing sales and revenue:

1. Seamless E-commerce Experience: Custom mobile apps can provide a seamless and user-friendly e-commerce experience, making it easier for customers to browse products, place orders, and make payments. With intuitive navigation and personalized recommendations, apps can drive higher conversion rates and encourage repeat purchases

2. Loyalty Programs and Rewards: Custom apps can incorporate loyalty programs and reward systems to incentivize repeat business and customer advocacy. By offering exclusive discounts, promotions, or loyalty points, businesses can foster customer loyalty and increase customer lifetime value.

3. Push Notifications and Personalized Offers: Mobile apps can leverage push notifications to deliver timely and personalized offers directly to customers’ devices. This targeted marketing approach can prompt customers to take advantage of time-sensitive promotions and drive immediate sales.

4. In-App Purchases and Upgrades: For businesses with subscription models or add-on services, custom apps can facilitate in-app purchases and upgrades, making it convenient for customers to access additional features or content.

5. Upselling and Cross-selling: Custom apps can utilize data analytics and customer behavior insights to suggest relevant upsells and cross-sells. By intelligently recommending complementary products or services, businesses can increase the average order value and boost revenue.

6. Reduced Abandonment Rates: With optimized performance and responsive design, custom apps can help reduce cart abandonment rates during the checkout process, ensuring that more potential sales are successfully completed.

Conclusion

Custom web and mobile apps have become indispensable tools for businesses looking to thrive in the digital age. By enhancing customer experience, improving operational efficiency, and driving sales and revenue growth, these apps can significantly contribute to a company’s success and competitive advantage. As the business landscape continues to evolve, investing in custom web and mobile apps tailored to specific needs and goals will be crucial for sustained growth in 2022 and beyond.